Max von Beust Profile Logo
Max von Beust Profile Logo
Maximilian Freiherr von Beust
B.Sc. Business Administration (Int. Marketing)
Attends: RWTH Aachen University & Keio Business School - M.Sc. Bus. Admin.
Previously at: dahmakan - Entrepreneur in Residence don't minimize risk, maximize opportunity
Maximilian Freiherr von Beust
B.Sc. Business Administration (International Marketing)
Attends: RWTH Aachen University & Keio Business School - M.Sc. Business Administration - Innovation Management & Entrepreneurship
Previously at: dahmakan - Entrepreneur in Residence don't minimize risk, maximize opportunity
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school Education
RWTH Aachen RWTH Aachen University
Master of Science
Business Administration - Innovation, Entrepreneurship & Marketing
event Oct. 2015 - Today
place Aachen, Germany
group_work TEDxRWTHAachen 2016
Member of the board for the strategy team of the non-profit student's organization. We organized a TEDx conference at the RWTH Aachen with 300 guests and 10 speakers/performances. My responsibilities included the creation of an organizational structure, HR management, assistance to the marketing and design team and building the new website from the ground up.
class Relevant Courses
- Organizational Behavior
- Operations Research
- Econometrics
- Managing the Innovation Process
- Consulting Project with A.T. Kearney
- Quantitative Innovation Research
- Consumer Centric Product Development
- Case Study Seminar with Targus, Bain, Innogy & Arvato
- Innovation Management Project (Mass Customization, Digitalization, Sustainability)
Keio Business School Keio Business School (Keio University)
Master of Science
Business Administration
event Sept. 2016 - Feb. 2017
place Tokyo, Japan
class Relevant Courses
- Social Entrepreneurship
- Marketing in Japan
- International Economy and Emerging Markets
- International Business and Japanese Firms
- International Political Economy
- Introduction to System Design Management
HS Pforzheim Pforzheim University
Bachelor of Science
Business Administration - International Marketing
grade Grade 1.3 (A)
event Sept. 2011- Aug. 2015
place Pforzheim, Germany
local_library Thesis: Location-based Marketing in Offline Retail
Analysis of the theory around the concept of location-based marketing and its technical implications and possible ways of implementation for offline retail in Germany. Development of hypotheses and recuiting of expert interview partners. Qualitative research to test hypotheses. Detailed elaboration of recommendations and guidelines for offline retailers in Germany.

group_work Campus X
Student organized career platform of the university. Leading the marketing and print team. Detailled planning, writing, designing and printing of a magazine.
HS Pforzheim University of Ljubljana
Diplomirani Ekonomist (dipl. ekon.)
Business and Economics Sciences - Marketing
grade Grade 9 (A)
event Feb. 2013- Feb. 2014
place Ljubljana, Slovenia
Deutsche Schule Rom Deutsche Schule Rom
German Abitur
grade Grade 1.1 (A)
event Sept. 2007 - May 2011
place Rome, Italy
group_work BIMUN
Budapest Model United Nations representing Austria as Ambassador in the Disarmament and International Security Committee.

group_work Cicerone Project Weimar
Training for Tourist Guide.
Gymnasium Starnberg Gymnasium Starnberg
event 2002- Sept. 2007
place Starnberg, Germany
Crawford Crawford Preparatory
event Jan. 1999 - Dec. 2001
place Pretoria, South Africa
business Professional Experience
Lufthansa dahmakan
Entrepreneur in Residence
Online Marketing, Analytics, Product Management and Operations
event Mar. 2017 - Sept. 2017
place Kuala Lumpur, Malaysia
dahmakan is a full-stack food delivery startup that is part of the Y-Combinator network with the goal of building new food experiences at scale for Southeast Asia.

My work influenced Marketing, Data & Analytics, Product Management and Operations.
- Prototyping & building an ERP System for supply chain management, internal processes & procurement
- Implementing and coding data analytics systems for operations and marketing
- Managing FB campaigns that increased installs & purchases by 50% MoM and moving the marketing focus from acquisition to high-value retention
- Building and implementing production processes to increase speed by 10x

Main tools used: Google Sheets & Scripts with Javascript & HTML5, Excel, Python with Pandas in Jupyter
attach_file dahmakan enters Y-Combinator
Lufthansa Lufthansa AG
Marketing - Strategy Customer Loyalty
event Mar. 2014 - Aug. 2014
place Frankfurt, Germany
Strategic Management for Miles & More bonus and status program. Worldwide airline partner communication. Development of loyalty and communication concepts for top customers of Lufthansa and its partners.

Main tasks:
- Development of new loyalty measures for top customers (HON Circle)
- Team leader for internal business process analysis and restructuring of KPI system
- Participation in corporate strategy workshop for Lufthansa Group as only intern
- Project management, collaboration with agencies, benchmarking & GAP analysis

Avira Avira GmbH
Marketing & Usability
event Aug. 2012 - Sept. 2012
place Doetinchem, Netherlands
Creation of usability guidelines and guidelines for a usability testing environment based on own research. Active collaboration with designers and developers of different teams on the Android and Desktop applications. Highly involved in internal usability feedback and feedback analysis.
IST Cardiology IST Cardiology
event July 2010
place Caen, France
more_vert Additional Information
language Languages
German Native proficiency
English Full professional proficiency
Italian Limited working proficiency
French Elementary proficiency

build Skills
Innovation Management
Strategic Marketing
Design Thinking
Customer Loyalty
International Marketing
Location-based Marketing
Google Sheets
International Relations
Process Optimization
Performance Marketing
Long-term Customer Loyalty
Top-Customer Loyalty
Usability Testing
Mobile Devices
Basic Web Developement
Product Management
link Links
link Panicotippspiel
Small private soccer betting game between friends. This is my testing ground for online projects. Currently based on html5, javascript and a firebase json database. Previously built with html, javascript, php and Google sheets. Implementation as responsive website and webapp.
link Boardingpass Now
Google Scripts Tool that allows for sending yourself an email in order to display a boarding pass QR-Code in Google Now. Built because many airlines don't support this handy feature. Fully built with Google Scripts (Javascript) and Google Sheets.
link TEDxRWTHAachen
The official website for TEDxRWTHAachen based on php, html5 and javascript. Implementation of website with SQL database, webapp and responsive design. I built this website from scratch and handed it over to the current TEDx Team.
flare Interests
IT Developments
International Relations
User-Centered Design
International Politics
Human Space Travel
FC Bayern Munich
International News
Website Development
International Travel
New Cultures
people Social Profiles
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